Why it’s a good idea to express your Networking Goals

One of the most significant actions to take in Networking is to make your intentions known. Are you there to meet new business contacts, gain referrals, generate leads or maybe 2 or all 3 of these? Although you are relationship building and the most important goal is to build a trusted connection with a fellow business professional, if you are looking for a specific referral – say a patent attorney for one of your clients – then verbalize these desires with the people you meet. Sometimes we can get caught up or overwhelmed by the amount of networking “work” we want to accomplish at a single event and forget about one of the main reasons we chose to attend (…patent attorney). It never hurts to ask: you may be surprised that the local sports equipment shop owner you met has a good college buddy well-known for his legal practice helping promising inventors.

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